Thematic Areas

Papers submitted to the Conference will deal with topics related to the motto "Innovation and entrepreneurship in a global and digital environment: emerging challenges in the context of climate crisis in a post-pandemic world", or the areas traditionally of interest to our association, which are listed below.


1. Business Functions and Entrepreneurship

Entrepreneurship, innovation, and growth. International entrepreneurship. Entrepreneurship and universities. Creativity in organizations. Organizational structures and forms. Job design. Network organizations.

2. Operations and Technology Management

Operation strategies. Information and communication technologies. Information systems and new technologies. Supply chain management. Tactical operation decisions. Quality management. R&D management. Impact of innovation on business performance. Technological vigilance and protection.

3. International Management

International Strategy. Organizational issues in international companies. Market entry methods.

4. Business Strategy

Business environment. Resources and capabilities. Competitive strategy. Corporate strategy (Diversification; Vertical integration; Blue Ocean; Restructuring). Mergers and acquisitions. Strategic alliances. Strategic process and leadership.

5. Finance

Corporate finance. Financial markets and assets. Banking. Microstructure of financial markets. Anomalies of financial markets. Valuation of companies and real options. Capital structure, dividend policy, and agency theory. SME financing. International finance. Behavioral finance. Corporate governance and financial decisions.

6. Knowledge Management

Knowledge management. Creation processes, knowledge and learning transfer. Intellectual capital. Strategic and organizational aspects of knowledge management.

7. Business and Society

Corporate sustainability in companies. Corporate social responsibility. Interest group management. Environmental management in companies. Third sector and non-profit organizations. Business ethics. Social or environmental innovation. Sustainable business models. Ecological transitions. Corporate governance.

8. Marketing

Consumer behavior. E-marketing. Social networks. Voice Assistants. Fear-of-Missing-Out (FOMO). Gamification. Neuromarketing. Robots applied to Marketing. Other technologies applied to Marketing. Turistic marketing. Marketing strategies. Sustainable Marketing. Marketing research methodologies and techniques. Product, brand and price decisions. Commercial communication. Commercial distribution and sales

9. Human Resources

Human resources strategies and policies. Staff selection and development. Employee evaluation and incentive systems. Talent management. International HR management. Leadership, motivation, and commitment in organizations. Participative management. Culture and organizational climate. Employee emotional competencies.

10. Family Firms

Socioemotional wealth in family firms. Growth and internationalization in family firms. Innovation and entrepreneurship in family firms. Corporate governance in family firms. Family firm performance.

11. Teaching Innovation

Technologies applied to business administration teaching. Innovative teaching experiences. Education and new technologies.